The Deer Valley Difference – Why Small Details Matter

Deer Valley isn’t just another ski resort. It’s an experience. And it’s all because of one thing: the details.

Here’s the kicker—they don’t do anything wild or groundbreaking. They just pay attention to the small stuff.

• When you call for a weather update, they don’t say there’s a “30% chance of snow.” They say there’s a “70% chance of sun.” Same weather report, completely different vibe.

• When you drop off your skis, they don’t just hand you a claim ticket. They ask your name. And when you pick them up later, they greet you with, “Here you go, David. Have a great day, David.”

It’s simple. But it works.

And it got me thinking—what’s the Deer Valley difference in construction or business?

• Do your subcontractors feel like they’re part of the team, or just another name on a schedule?

• When clients call, do they feel heard, or do they feel like a number?

• Are you flipping the narrative, turning small frustrations into positive experiences?

Customer service isn’t about grand gestures. It’s about the little things done consistently.

The lesson? Your business’s reputation is built on the small details. Focus on them, and you’ll stand out without even trying.