How to Build a “Deer Valley Difference” in Your Business
What makes Deer Valley one of the most sought-after ski resorts in the world? It’s not just the slopes. It’s the experience.
They’ve mastered the art of subtle, powerful customer service:
Language matters: Instead of saying, “30% chance of snow,” they say, “70% chance of sun.” Same forecast, different mindset.
Names matter: When you hand over your skis, they ask your name. When you pick them up, they use it: “Here you go, David.” It’s simple, but it makes you feel seen.
So how do we apply this to construction or entrepreneurship?
When sending out bids, do you personalize your communication, or is it just a generic template?
When walking a job site, do you greet your crew by name, or are they just “the framers” or “the electricians”?
When meeting with a client, do you focus on the technical details, or do you make them feel heard and understood?
The difference isn’t in doing more. It’s in doing the little things better.
A quick follow-up call after a project wraps up.
Remembering a client’s kid’s name from a past conversation.
Showing appreciation to your team, even with a simple “thank you.”
The Deer Valley difference isn’t about luxury. It’s about care.
Lesson learned: The small stuff isn’t small. It’s what people remember.
