Signature Guarantees: Standing Out in the Construction Industry

When you’re bidding on projects, a well-thought-out proposal can make all the difference. I recently learned that 80% of homeowners choose their contractor based on the proposal alone. That statistic hit me hard. Why wasn’t I putting more effort into this crucial step?

So, I revamped our process. Now, our proposals feature Signature Guarantees that set us apart. These include:

• Guaranteed maximum fee

• A firm completion date with financial accountability for delays

• Same-day communication 

• Daily progress reports

No other builders in our market are making these promises, let alone guaranteeing them. This approach not only demonstrates our commitment but also builds trust. It’s about showing potential clients that we stand by our word—and that’s how we’re redefining construction.

This level of transparency helps clients feel confident in their decision, even in a world where construction horror stories are all too common.

What can you offer in your scope work that’s unique, different and something that will set you a part from your competition? These types of measures will not only help you stand out it will grow your business tremendously. 

I learned about these guarantees from a dear mentor. He took a company from $10M in sales to $250M in sales in 2 years by simply applying 4 guarantees that no other company would match. This is real data…it works. Find your guarantees and separate yourself!

David