Why Obsession is the Key to Growth in Business

Obsession gets a bad rap, but it’s the key to growth in construction, business, and life. Rock climbing taught me that.

When you find a route just outside your ability, you become obsessed. You think about it constantly, break down every move, even recreate the problem in a gym to practice. You’re not just “working hard”—you’re laser-focused on one goal.

In entrepreneurship, it’s the same:

• Landing your first big client.

• Nailing your project bids.

• Growing your team.

The projects that challenge you—just 1-2% beyond your comfort zone—are where real growth happens.

But here’s the catch: when you finally “solve” the problem, it’s bittersweet. That obsession fades. You’re left asking, What’s next?

The answer? Another challenge.

• A tougher project.

• A more ambitious goal.

• A new skill to master.

Growth isn’t about reaching the top. It’s about the climb, the obsession, and the lessons learned along the way.