Want More Construction Leads? Knock on the Door Next Door

Everyone’s looking for the next big marketing hack in construction—Google ads, social media campaigns, SEO tricks. But sometimes, the best strategy is the simplest one. I call it the Law of the Four Pack.

Here’s how it works: when you start a project, introduce yourself to the four closest neighbors.
“Hi, I’m David. We’re remodeling next door. If we’re ever in your way—trucks, noise, whatever—here’s my number.”

That’s it. You’re not trying to sell them anything. You’re just being courteous. But here’s the magic—when the project’s done, you thank them again. Maybe even drop off a small gift, like a $10 gift card.

It’s not about the gift. It’s about the connection. You’ve now made an impression. You’re no longer just “the contractor next door.” You’re the polite professional who respected their space.

Do this for every project, and over time, you’ll build a network of people who remember you. People who will recommend you. And that’s how you grow—not with ads, but with relationships.