Under Promise, Over Deliver *30 Sec Read

When I am bidding a job to a client I always pad my numbers and schedule. Yes, this puts our team at risk for potentially losing a job because our padded numbers were higher than the rest and lost us the job but, I would rather lose a job than build a reputation for always going back to my clients for more money and more time. I want to make sure at the end of the day at the very lest if everything went wrong and we had to use our extra time and padded budget we give the clients EXACTLY what we promised. However, if we do our job correctly and things run smooth throughout than we’re getting them in their home sooner than promised with some extra cash to give back to them.

As a general contractor your reputation is huge in the residential construction world. If you are giving your clients money and time back every project, they will rave about you to their friends every time. Those words will travel and your repeat business and referral business will be unstoppable. Work on under promising and over delivering rather than the opposite to just “win the job.” If you want to grow your business and reputation to be around for a long time generating 7 or 8 figures then you have to play the long game. You might lose a job or two but, that’s because you’re not going to promise in ways you can’t keep.